Monday, September 5, 2011

Turning Alpha

Wasn't able to pay much attention to it the first time it went around style blogs and whatnot, but I'm definitely feeling the new attitude as well as the direction Dockers is going into with the release of the Alpha Khaki. While I think their "khakis over jeans" campaign seems overly ambitious considering the massive popularity and versatility of denim pants, Dockers came correct in terms of touching base with a younger yet more refined market demographic.

I'm in the hunt for a perfect pair of khakis and my gut feel tells me that I'm gonna love the Alpha Khakis. Also, the campaign video is dopeness.

No comments:

Post a Comment